Have you noticed whenever someone talks about digital marketing, they often mention the importance of “Content”? Today content marketing has become one of the most popular buzzwords in Digital Marketing.
No doubt, powerful content marketing strategies can contribute to the growth of your business. But deciding which types of content marketing is beneficial for your business can be difficult.
In this article, we will explore the different types of content marketing and how you can use this format to generate leads for your business.
Blogs
Having a blog section on your website can be the best way to boost organic traffic and improve SEO. It helps to attract potential customers to your website. While writing blog posts, make sure your content is focused and relevant to the product or services you offer.
For example, if you have an online bakery shop. You can add blog posts related to food or cakes. Below we have shared a screenshot of one of our client website Tauby’s . They have an online cake shop, that’s why we added blogs related to cake and celebration.
Videos
Video is one of the best types of content marketing that engage audiences quickly. Nowadays more people prefer to watch videos than reading text.
The easiest way to use video in content marketing is to upload them on YouTube, or in a relevant blog or social media post. While designing video, make sure you provide more information in less time.
There are different types of videos you can explore – testimonial videos, thank you videos, educational videos. Take a look at this informative video, which we have created with the purpose of content marketing.
Social Media Posts
Social media platforms like Facebook, Instagram and LinkedIn can help a business to reach new customers. It is the best way to generate new leads and influence the purchasing decisions of your customers. Make sure you have posted a mix of informative and promotional content across your social media channel.
Take a look at social media posts- ‘Exam Time Dilemma- Heart Vs Brain’ which we have created to do content marketing of our client working in education domain.
Infographics
Infographics help businesses educate their audiences through useful information. You should create visually appealing content that includes information, statics, facts, and other useful data that audience can view at a glance. Infographics can help you to get some quality backlinks for your website.
Still, have questions regarding content marketing? Give us a call on +91 9766913811 or reach out to us via our website. Our content marketing team at Ambivert can help you to generate more leads for your business.