Benefits of Google Text Ads for Business

People understand the power of Google. That’s why many organizations hire a SEO agency to ensure their website ranks high in Google search results. SEO takes considerable amount of time to see measurable results.

But if you need faster and more immediate results than Google organic search, then Google Adwords (Google Ads) is best tool for your business. It helps your business to stand out amongst competitors.

If you’re new in digital marketing, Google Adwords might be a new term for you.

Learn everything about Google Adwords.

What are Google Ads?

Google Ads is a paid – advertising platform from Google, that allows your business to be in top search results to promote your products or services, based on the keywords searched by the users.

It offers people to advertise their business online in two basic ways. First is through Google search network and second is through the Google display network. 

The Google Search Network helps you to show your ads to users who are searching for the keywords that you have selected.

How to create Google Ads for your business

If you have understood what Google Adwords is, then let’s begin with creating your first Google text ad. Here we are taking an example of a real estate business.

Step 1: Choose Keywords

When you are choosing keywords, think like your customers. If you are searching for services you offer, which words would you type into Google? It is essential to choose specific and relevant keyword to your business.  

To get more ideas for keywords or add variations in your keyword list, you can take help of tools like Google Keyword planner. All you have to do is submit web page URL or phrase related to your services. Once the tool has provided some keyword ideas, then you can use the best of these to get relevant traffic.

 

Step 2: Understand keyword matching options

There are three types of keyword matching options.

1. Broad match – It is a default setting of Google for all keywords. Your ads may appear on search engines when someone searches for anything related to your keywords. If your keywords “Luxurious flats in Nagpur ”, your ads may trigger if someone types “Flats Nagpur”
2. Exact match – Your ads will appear only when searches are relevant to your keywords. You need to put your keyword in square bracket [Keyword] to get an exact match.
3. Phrase match – When someone types a phrase that matches your entire keyword phrase your Ad will appears in search engines. For e.g. If your keyword is “Flats in Nagpur” and someone types “2BHK flats in Nagpur” Your ad will become visible in Google. For phrase match you need to use quotation marks “keyword”

Step 3: Create Your Ad:

Select a budget for your ad campaigns and create a convincing Ad. This ad should include relevant keywords, eye-catching title, descriptions, destination URL. The call to action button should link to a landing page, where you can collect customer information. 

Watch the performance of your Ads and adjust the keywords and elements of your ad as required. Try to run multiple ads at once to understand what works best for your business.

Creating Ad is easy but creating high performance ad is challenging process.

You can monitor your Google Ads as number of Clicks, Impressions and Costs.

For any assistance on How google ads can benefit your business, you may search out to your Digital Marketing Agency or connect with us at Ambivert on +91 9766913811 or reach out to us via our website.